Fewer in-store purchases
Are virtual assistants like Amazon’s Alexa changing how consumers shop? According to a new survey, yes.
More than half of respondents surveyed said they make fewer in-store purchases because of their virtual assistant.
Responses did vary by age, but were not surprising.
For example, 58.4% of 18- to 34-year-olds and 51.6% of 35- to 54-year-olds said they made less in-store purchases because of these devices. But very few respondents (3.3%) ages 55 and older did.
A minority of internet users surveyed said virtual assistants had no effect on their shopping behavior. And again, not surprisingly, 60% of respondents ages 55 and older and that virtual assistants didn’t affect their shopping behavior—more than six times the number respondents who felt the same way. Similarly, internet users said that their virtual assistants also affected their online purchases. Fully 21.1% of respondents said they made fewer online purchases using traditional web browsers.Virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants. This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.