Drones are everywhere. Whether you love them or hate them, drones (also known as UAVs or Unmanned Aerial Vehicles) are surging in popularity and are increasingly being used in a wide range of industries. From the Real Estate industry to Wedding Photography, drones are are entering mainstream content strategy and into diverse marketing initiatives.
However, while drones may seem like an exciting new way to create content, marketers who are looking to break into aerial storytelling need to be aware of certain regulations.
Even though UAV regulation is in its stages of infancy, the FAA has some pretty clear cut rules about what drone operators can and cannot do. For instance, marketers will have to hire someone with a FAA Part 107 license, if they’re looking to fly drones commercially.
While you may be tempted to jump on the drone train, it’s important that you do your homework and familiarize yourself with local, state, and federal guidelines to avoid breaking the rules and accidentally injuring others in the process.
Marketers are just scratching the surface of how drone photography and videography can be integrated into their current campaigns.
As multisensory marketing becomes more prevalent in the coming years, we can expect to see drone footage being incorporated into more national and international campaigns as well as virtual reality and augmented reality experiences.
It’s an exciting time to be a marketer, and if you want to stay ahead of curve, it’s critical that you don’t let drones go under the radar.
Contact us at Caney Creek Studio for a free consultation on how to use a drone to promote your business. The Caney Creek Studio drone flight team is licensed, registered, and insured.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.