Facebook is updating their Newsfeed algorithm to prioritize “reactions” over “likes,” according to Digital Trends.
Last year, Facebook added five reactions — love, haha, wow, sad and angry — as alternatives to the thumbs-up like button. Since the launch, reactions have been used over 300 billion times, with “love” being the most common of the bunch, accounting for over half. The reason behind the algorithm update is that users care more about stories they react than stories they like, and are more engaged with that type of content, so Facebook wants to display these posts more prominently the Newsfeed. Businesses should consider asking followers to now "love" or "react" to their posts instead of liking them.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.