High engagement levels seen in new survey
Health and fitness app usage in the US has seen a sharp uptick over the past few years, growing by 330% between 2014 and 2017.
These users are loading up their apps with a relatively high level of frequency. Flurry’s survey, conducted in August 2017, found that three-quarters of the health and fitness app users opened their apps at least twice per week. And more than one-quarter of respondents were at the very high end of usage, opening their app 10 times or more on a weekly basis.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.