Google has teamed up with companies that are responsible for tracking purchase data, which will give it access to about 70% of all US credit and debit card transactions, according to The Los Angeles Times. Via a new tool, the search giant will be able to track how much money consumers spend at a store after clicking on their digital ads.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.