The Instagram Algorithm
Social Media Examiner reports that the Instagram algorithm came out last year and for businesses, the algorithm is helpful. You can use it to get better reactions from, engagement with, and reach to your target audience.
The Instagram algorithm is more personal than the Facebook algorithm. On Facebook, when something is really popular, Facebook is more likely to show that content to more people. However, the Instagram algorithm is based on personal use, not public use. Instagram users don’t necessarily see someone’s content just because others engage with it. That said, the Instagram content that each user engages with most does show up higher in his or her feed.To make the Instagram algorithm work for your marketing efforts, share the best content for your customers and followers. When you emphasize quality over quantity, your users are more likely to stop, engage, comment, like, and so on. As a result, your followers will constantly see your content higher in their Instagram feeds.
Also, the Facebook and Instagram algorithms re-sort content differently.
Facebook constantly re-sorts content, whereas the Instagram algorithm doesn’t. Instead, on Instagram, the re-sorting is based on how often you post and how often a user logs into Instagram. For example, if a user logs on and then logs on three hours later, Instagram re-sorts only the content uploaded in the last three hours. The content that appeared during the user’s last login appears exactly as it did before.
For marketers, this approach to re-sorting means that your Instagram followers won’t miss your content if they scroll far enough through their feeds. For example, say someone follows Caney Creek Studio and likes to engage with its Instagram posts. The user logs in after 24 hours and Caney Creek Studio has posted three times. In this case, the user will see Caney Creek Studio’s three posts higher in his or her feed, but not necessarily back to back.
What can businesses do to encourage fan activity and make their content seen first? The key is having better content and (counter-intuitively) posting less content. When you post a lot, it’s more difficult for that content to show up high in your followers’ Instagram feeds. People are more likely to skip your posts. However, gorgeous posts can create a strong connection with your followers and people are more likely to engage.
To increase the chances people see and engage with your Instagram posts, post your best content three times a week. Add calls to action. In a text overlay or caption, encourage people to leave a comment or tag friends in the post. The algorithm will see that engagement.
Algorithm: Instagram Stories versus the Instagram feed.
For now, Instagram Stories doesn’t seem to be algorithm-based. Stories appear chronologically. In the list of stories, whoever posted most recently will be the furthest to the left.
People tend to interact with the Instagram feed or stories, but not both. Therefore, you need to know where your audience is and create the right strategy around that content.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.