A year since Instagram launched its Snapchat clone, Instagram Stories, marketers seem to have settled on a clear favorite. Instagram has successfully managed to stop Snapchat in its tracks, at least as far as numbers go. Half of the businesses on Instagram produced a story in the last month, according to the platform, and its average usage has also jumped to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and over.
Meanwhile, Snapchat’s monthly active user growth rate has plummeted from 17.2% per quarter to 5%, and its share price has fallen from its $17 IPO to $13. It also has 166 million daily users compared to Instagram Stories, which now has 250 million.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.