In June, eMarketer had forecast 66.6 million US Snapchat users for this year. US usage of the platform will jump 14.2% vs. 2016, with growth continuing to slow through 2021. Much of Snapchat’s growth is being driven by older Americans. This year, 6.4% of Snapchat’s users will be between 45 and 54, up from the 4.2% previously projected. In fact, projections for users all ages 45 and older have been adjusted upward. Meanwhile, projections for users 24 and younger have decreased slightly, as competition from rival Instagram heats up. But eMarketer expects that gap to steadily widen through 2021, when Instagram will have 9.5 million more users than Snapchat. This year, Snapchat will capture 36.8% of US social network users, compared with Instagram’s 40.3%.
Contact us at Caney Creek Studio for a free consultation on how to use Snapchat to market your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.