What works better for publishers: Snapchat or Instagram Stories? Both platforms are quickly gaining ground as ways for publishers to distribute their content to wider audiences. While each platform claims more than 150 million daily users, Snapchat and Instagram Stories offer different viewing experiences. One publisher interviewed uses Instagram Stories for more unscripted and authentic peeks at its content. “For Instagram Stories, we offer a behind-the-scenes look at something we are doing,” said the company’s programming head. And Snapchat is the “front of the house,” showing readers a final product.
Contact us at Caney Creek Studio for a free consultation on how to use Instagram Stories and Snapchat to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.