A UBS Evidence Lab survey added yet more evidence that teens are not abandoning Facebook. The November 2016 survey found that 65% of teens said they used Facebook daily, up from 59% in November 2014. And despite concerns that teens are abandoning Facebook for other social networks, daily usage among teens remains higher for Facebook than for any other social network, including Snapchat and Instagram.
Usage may be up, but that doesn't mean Facebook is teens' favored social spot. A survey from Only 13% of teens said Facebook was their most preferred social network in a survey from Piper Jaffray, compared to 35% and 24% who named Snapchat and Instagram as their favorite, respectively.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.