Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos.
Now, it’s up to content creators to deliver quality ad content that can be consumed in this new age of video marketing. Video marketing is taking over the content world. You don't want to miss out. Here are five things you should know so you can build a winning video-marketing campaign:
1. Creativity is KeyConsumers today are overloaded with content. As a marketer, you need to realize that your message is just one of thousands flooding into the average person’s life.
That’s why it’s crucial that you use creativity as a means of differentiation. Traditional advertising has saturated the marketplace, and consumers are sick and tired of seeing the same types of advertisements over and over.
2. Easy to consume
It used to be a real challenge for consumers to watch videos, especially from their mobile devices. They had to wait for the content to load and buffer, long before they could even hear the message. Keep your message short and to the point -- and ideally stick to only one point -- you’ll have greater success connecting with your audience.
Content creators should take full advantage of advanced consumer technology and deliver video that is easy to view, understand and consume.
Differentiate your message by being 100 percent authentic and genuine. Many of the advertisements today are jam-packed with exaggerated hype. You can stand out by taking a genuine approach. Your customers want content that they can relate to, specifically catering to their tastes.
4. Optimize for Sharing
One of the best ways to grow your audience is through social-media channels. Through social media, interested viewers can share them with their friends.
That’s why you should invest in optimizing your content so it can be shared on both mobile and desktop. And encode your video specifically for each platform. Make sure it runs on screens of all sizes so that no one is getting cut out of your potential viewer list.
Video is here to stay. Social platforms are making it ever easy to consume video content, and live-streaming continues to boom. To remain a major player in the digital world, recognize that video is no longer a luxury, but a requirement.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.