The fanfare surrounding Amazon’s third annual Prime Day has come and gone, but the soul searching in the retail world has likely only just begun.
In 2017, Prime Day emerged as the internet retail giant’s biggest sales day, beating both traditional heavyweights Black Friday and Cyber Monday. It also helped to solidify Amazon’s market-leading position when it comes to getting people to use its Alexa-powered voice assistants like Echo Dot. The voice enabled speaker was Amazon’s best-selling product on Prime Day thanks in part to a 30% discount that put the price at $35, a sales surge that may spur more people to use it to buy more products from Amazon.
And don’t forget the key benefit of Prime Day for Amazon: Driving Prime membership sign-ups, hooking new users into Amazon’s ever growing ecosystem of products and services.
It all worked this year: “Tens of millions” of Prime members globally bought something on Prime Day, more than 50% above last year, Amazon said. While Amazon didn’t give any specific sales figures, a Hitwise study found that Prime Day 2017 yielded 9.5 million transactions on Amazon.com, the biggest day of the year and topping Black Friday and Cyber Monday. The number was almost double the 5.1 million transactions Hitwise measured on the first Prime Day in 2015.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.