Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And according to Nielsen it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per day on social media. So, who are they? Surprisingly, the heavy social media user group isn’t Millennials. In fact, Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. They’re female, 25% of their time online is spent on social media (vs.19% of males), and they reach across cultures. They’re likely to be on Facebook on Sundays via smartphone, while watching primetime.
Contact us at Caney Creek Studio for a free consultation on how to use social media to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.