A new survey highlights how social media content has become the new storefront, with 76% of U.S. consumers purchasing a product that they discovered in a brand’s social media post. The 2017 Curalate Consumer Survey also found that 40% of U.S. consumers shop online at least once per week, a number that rises to 52% for 18-34 year olds. Given that consumers spend more time on social media than any other online activity, this new survey offers new insights into the growing and changing role played by social in digital commerce.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.