The global ecommerce market is in a state of both expansion and consolidation. More consumers than ever before are buying digitally, and worldwide retail ecommerce sales are rising. At the same time, major international players like Amazon and Alibaba are widening their reach by buying up smaller local platforms, especially in burgeoning ecommerce markets.eMarketer estimates that worldwide retail ecommerce sales will increase from $2.290 trillion in 2017 to $4.479 trillion by the end of 2021, equating to 16.1% of total retail sales.
On a global level, Amazon and Alibaba are the largest players. Amazon dwarfed all other companies in a January 2017 report by Deloitte showed that Amazon’s retail ecommerce sales for its fiscal 2015 reached $79.27 billion—nearly triple that of the second largest digital retailer on the list, China-based JD.com ($26.99 billion). Apple took a close third place, at $24.37 billion, followed by Walmart ($13.70 billion) and China retail giant Suning Commerce Group ($8.10 billion).
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.