Can it create the next “Game of Thrones?”
Apple is budgeting roughly $1 billion to invest in original video content in 2018.
According to The Wall Street Journal, the investment could result in as many as 10 new shows.
Apple’s entry into the original content space makes sense given its deep investments in TV and mobile devices, as well as in digital download and streaming services. The company has been ramping up the video content it offers. Last year, Apple bought the unscripted TV series "Carpool Karaoke."
“Content is a vital missing link that could help Apple complete a powerful ecosystem of programming, devices and services,” said eMarketer principal analyst Paul Verna. “Further, Apple’s $1 billion original content budget is likely on a par with its main rivals: Netflix, Amazon and Hulu.”
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.