The latest research shows the average US adult spends 81 minutes per day watching digital video. As time spent with video increases, video’s influence within the consumer journey will grow as well.
Other studies, which examined the on purchasing behavior among consumers, found that more than eight in 10 respondents were swayed by video to purchase a product. In contrast, about half that number were driven to a purchase by textual social media content.
Last week, we talked about how to set up your business Facebook page. Next, get your custom page name and verify the page!
First, create your custom username. Your Page's username will appear below your Page's name and in your Page's URL to help people find and remember your Page. An example of a username could be @caneycreekstudio if the Page name is Caney Creek Studio.
To create a username for your Page:
Keep in mind that new Pages may not immediately be able to create a username, and that your Page's username may be removed because of inactivity.
Next, verifying your Business Facebook page increases your presence in Facebook search ranking, and increases your internal Facebook score. Verifying your page gives the page that little check mark beside the page name.
Verifying your page can be easy. Click Settings, General, Page Verification, Verify this Page. Click the Call Me Now button or upload a document to prove the existence of your business (business license, utility, etc.). Facebook will respond within a few days to confirm your verification! If you are a Real Estate Agent and have your personal mobile number on your business page, you will likely need to upload a document to have your page verified. We suggest taking a good picture of your real estate license and submitting that as your document. We have used the license to verify numerous pages.
Contact us if you would like any assistance!
On the contrary -- most Americans check their emails several times a day, and 78% expect to use it as much or more than they now do in five years, according to recent data.
The study shows that 19% check emails as they arrive, thanks to real-time notifications. That figure rises to 26% among Millennials, but falls to 16% for people aged 35 and older. In addition, 24% check their email several times a day.
Contrary to the myth that most people have more than one address, 63% have only one, only 23% have two, and 8% have four or more. And device use continues to shift toward mobile. Of those surveyed, 75% check their personal emails most on smartphones, while among Millennials it is 81%. Overall, 29% check on laptops or desktops. And it drops to 26% or Millennials.
Of these, half have purchased on a smartphone through a mobile website, with 57% of Millennials doing so. In addition, 27% have purchased in a retail store, and 24% via a mobile app. But 30% of the Millennials have done this.
As for what they want to receive, here’s the top five for all age categories:
What you’ll need to set up your Facebook Page: A name for your Page and a blurb about your business, A profile photo and cover photo, & The action you want people to take when they come to your Page
1. Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does. Remember: the first 120 characters of your About section appear in Google searches for your business.
2. Choose photos that best represent your business. Properly sizing your photos is crucial. Profile pic (the square one) should be 170 pixels by 170 pixels, but test the photo because on mobile it displays at 128 pixels by 128 pixels. Cover pic should be 851 pixels by 315 pixels and no larger than 100kb. Test this image on both desktop and mobile. Try not to put any "crucial" part of the image near the borders, because the image will display at 640x360 on mobile. In old printing terms, think of leaving a "safety" around the edge.
3. At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. Adding a call-to-action button is as easy as a few clicks.
Watch for our future blog where we tell you how to set a custom url/username, and verify your page with Facebook! Contact us if you have any questions!
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.