Instagram for business is an incredible platform to communicate with your customers and audience. Creating an account is easy, but Instagram does work differently than Facebook or other platforms. First, complete the bio! Tell your audience who you are and what you are about. Second, use one good URL link in your bio! You will not be able to use links in your posts, so get creative. You can adjust your URL link in the bio to direct your customers to a relevant page depending on your post.
Contact us at Caney Creek Studio for a free consultation on how to use Instagram to promote your business.
Techcrunch reported a decline in Snapchat use after the Instagram Stories launch. “Everyone is posting way less. Some are not posting at all anymore” on Snapchat, says the CEO of a social content production studio about the dozen social media stars they represent.
Several sources refused to be named in print for fear of retaliation from Snapchat or because they weren’t authorized to disclose client data. But across the social content production firm’s stars, the CEO says there’s been an average decline in Snapchat Stories views of 20 to 30 percent from August until mid-January.
In the 25 weeks since launch, Instagram Stories has reached 150 million daily users. That’s the same number of users that Snapchat’s whole app reportedly hit around June 2016, after seeing swift growth from 110 million daily users in December 2015, Bloomberg reported. Marketing platform TheAmplify’s CEO Justin Rezvani says “On average our influencer community is seeing 28 percent higher open rate on Instagram than Snapchat”, referring to view count.
Social talent agent Charlie Buffin who represents some former Vine stars says one of his top creators was averaging 330,000 views per day on Snapchat in late 2015 until June 2016. But by December, they were receiving 205,000 to 250,000 views per day.
“It is clear to us that regular users’ Snapchat usage/engagement have gone down significantly since the release of Instagram Stories” writes Buffin. He also noted that “Snapchat removing the Auto-Advance feature has affected the natural ‘binge-watching experience’ for consumers, which is really cutting into views for creators.” But Snap Inc doesn’t seem to care. “Snapchat has always remained distant from its creator community, which is not a strong move for the company” Buffin concluded.
Contact us at Caney Creek Studio for a free consultation on how to use Snapchat to market your business.
Verifying your Business Facebook page increases your presence in Facebook search ranking, and increases your internal Facebook score. Verifying your page gives the page that little check mark beside the page name.
Verifying your page can be easy. Click Settings, General, Page Verification, Verify this Page. Click the Call Me Now button or upload a document to prove the existence of your business (business license, utility, etc.). Facebook will respond within a few days to confirm your verification!
Contact us at Caney Creek Studio for a free consultation on how to optimize your Facebook Business page.
According to a recent survey, more than eight in 10 advertising and marketing professionals worldwide use data-driven techniques to maintain customer databases, measure campaign results across both individual and multiple marketing channels, and segment data for proper targeting. The study, which included advertisers and marketers from various industries, points to a clear shift in spending patterns, too, with many respondents expecting spending on data-driven efforts to rise. Just 7.3% said they expected a decline in spending the coming year, compared with 64.2% who said it would increase.
Contact us at Caney Creek Studio for a free consultation on how to use data to drive your marketing decisions.
Broken down by age group, millennials are the most likely to watch and create live streaming video. A November 2016 UBS Evidence Lab study found that 63% of US internet users ages 18 to 34 watched live video. The same study found that 53% of 13- to 17-year-olds watched live video, followed by 32% of 35- to 54-year-olds and just 12% of 55+ year-olds.
Not surprisingly, 42% of 18- to 34-year-olds have created live video. Marketers, in turn, are paying attention. “Many marketers are experimenting with live video, even if they’re not yet sure how or if they’ll be able to monetize it,” said Paul Verna, analyst and author. Researchers found equal amounts interest: 17% of agency decision-makers and 19% of marketers said they definitely planned to invest in live video in the next six months. Perhaps more surprisingly, 12% of agencies and 21% of marketers said they definitely wouldn’t. And in each group, a clear majority of respondents were on the fence with about 65% stating they "might".
The data points to the challenges of using live video for marketing purposes—or even the challenge of getting started. It should be noted, however, that it took marketers years to embrace YouTube, Facebook and Twitter, largely for the same reasons that make live video, in its current incarnation, problematic. As social media platforms, brands, publishers, media companies and consumers get more used to live video and figure out more effective ways of using it, a clearer case for monetization is likely to emerge.
The use of Live-Alike Video is also emerging. Live-Alike Video is pre-recorded video that has that "feel" of Live Video, but with the benefits of editing.
Contact us at Caney Creek Studio for a free consultation on how you can use video in your marketing.
Starting today, you can share multiple photos and videos in one post on Instagram. You are no longer limited to uploading one photo or video. This feature creates new opportunities for businesses to showcase "Swipe Right" ad-type posts that have been made popular by platforms such as Snapchat.
Contact us at Caney Creek Studio for a free consultation on how to use Instagram and video to promote your business.
A good number of retailers use social commerce—that is, ecommerce involving social media interactions for researching or buying—in some form. Even though direct sales attributable to social commerce have been lackluster, marketers are banking on future growth, according to eMarketer. “Today social commerce is a small chunk of the total, but it’s a very, very rapidly growing chunk, and I have every confidence that it’s going to become an ever-growing part of the total business in the coming years,” said Llibert Argerich, global director of social and content at eBay. US marketing professionals continue to invest in social, but much more for advertising than for commerce. In an August 2016 Hanapin Marketing survey, social advertising was named one of the most important digital marketing tactics by 46% of the agencies and 52% of the brands polled. By comparison, social commerce was named an important tactic by fewer respondents—38% of agencies and 26% of brands—but garnered somewhat better sentiment than did programmatic advertising, a surprising result in a year when programmatic was top of mind for so many marketers.
Contact us at Caney Creek Studio for a free consultation on how to use social commerce to promote your business.
Snapchat parent company Snap Inc. set a preliminary share price for its initial public offering of $14 to $16 a share, which would value the company at up to $22.2 billion, per calculations from The Wall Street Journal. By comparison, Facebook’s pre-IPO valuation was about $104 billion in 2012, while Twitter’s was $14.4 billion in 2013. Facebook’s user base at the time of its IPO was more than 144 million monthly active users, eMarketer estimates, whereas Twitter’s was about 43 million. Snapchat’s user base for 2017 is expected to reach 66.6 million.
Contact us at Caney Creek Studio for a free consultation on how to use Snapchat to promote your business.
In a recent study, males gave higher effectiveness ratings than females for the ad categories of fashion, electronics, beauty, and health/wellness. The genders broke even on TV/movie and food/drink.
Age also factored in on ad preferences. The under 45-year-old group liked "selfie" type ads, but the over 45-year-old group preferred portrait-style and product-only images.
Contact us at Caney Creek Studio for a free consultation on how you can use Instagram ads to promote your business.
Facebook is set to launch their new TV App that will be available on Apple TV, Amazon Fire TV, and Samsung Smart TV. Facebook continues to transform itself into a video-centric platform.
The TV app arena is already competitive with players like YouTube, Netflix, Amazon and Hulu. Estimates for 2017 place user reach at: YouTube at 186 million, Netflix at 128 million, Amazon at 85 million, and Hulu at 32 million.
Contact us at Caney Creek Studio for a free consultation on how to use Facebook to promote your business.
New data reveals that 46 % of streaming couples around the world are watching ahead of their partners and most likely plan to cheat more. Do you binge-watch your favorite series with your favorite person?
When are you most at risk: 28% of cheating happens when you are on a business trip, 25% happens after you fall asleep, and 24% happens when you are at work.
Top cheating temptations include The Walking Dead, Breaking Bad, and Stranger Things.
Happy Valentine's Day from Jay & Julia at Caney Creek Studio.
The question for today's physician is NOT whether they should be using social media, but the question is when they should start using it. The answer is simple: start using it now. You may have missed the chance to be an early adopter, but you definitely don't want to be dead last to start.
Please allow me to get one thing out of the way before we proceed. The ethical propriety of physician's use of social media is well-settled. You can use it. The AMA says so. Your state board says so. Your malpractice carrier says so. Period. So, please, under no circumstances, ask us that question again. Ever. As in, like, forever-ever. We thank you in advance for your compliance with our request on this point.
Rule Number 1: Check with your insurance carrier. We are 100% sure they will have coverage provisions on your social media use.
Rule Number 2: Have a written Social Media Policy. Again, check with your insurance carrier. We are 99.9% sure they will have a template Social Media Policy for you to customize and adopt.
Now, for the fun stuff.
Social media in healthcare is everywhere. Just take a look around. Mayo Clinic was an early adopter, and has helped lead the pack with practical advice on how to use social media in medicine. From their article:
1. Do not discuss patient's illnesses, medical conditions, or personal information online. Unless you have a patient's express permission to share their information, then do not discuss anything about them online.
2. Use social media to share information that promote quality health care and up-to-date medical information.
3. Address those societal needs that you think are most important, or that motivate you.
4. Recognize that you represent your profession, and help others recognize that they do, too.
5. Promote the humanistic values identified as congruent with medical professionalism. Be honest, forthright, helpful, and compassionate.
6. It is not necessary to separate personal and professional content online. Your social media presence is a reflection of who you are, and expresses your beliefs and your priorities. These are what make you the person and the physician that you are, that define the societal needs that you seek to address, and determine your perspective on any number of issues. To be personal, your social media presence must reflect your beliefs.
8. Do not practice medicine via social media. It seems self-evident, but it is worth making clear. Do not provide any individual, specific medial care or medical advice via social media. Want to use Telemedicine? Then set it up properly and go for it, but do not use social media as a substitute.
9. Presume that everything said online can be found if someone looks hard enough, and is going to be available forever.
Now, get busy posting! Social media is everywhere: helping medical conferences go viral, promoting CME, promoting your practice, and helping patients connect with other patients.
Show your style! Show your brand: the who and what you are about. Show the "culture' of your office. Is there a Friday afternoon tournament at that ping-pong table in the back room by the refrigerator? Then show it! Do your people like to golf/garden/read/yard-sale? Tell something interesting about it! People want to do business with other PEOPLE, not some office space. So, show them YOU.
If you're not having some fun or not sure who you are or what you're about, then that is a whole other topic too broad for this post. We probably need to talk about that over coffee.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your medical practice. Yes, we are that cool.
You go to the park. You go to the doctor's office, your child's school, and grocery store. What do you see? People staring down at the screens of their smartphones. Do you think you are seeing this more and more? Yes, you are. The most recent studies show that smartphone usage has doubled in the last three years.
From 2013 to 2016:
• smartphone usage up 100%
• tablet usage up 26%
• desktop usage down 8%
Social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements. More than half (or 53.3%) of respondents said they mainly use social media to market their organization online. Another almost a third of small business owners said they use their websites. Other tactics like online ads and directory listings fell far short with only 6.6% and 5.0%, respectively, of those polled. Meanwhile, when it comes to offline marketing tactics, business cards were the overwhelming majority with 51.1%
Snapchat reported revenues of $404.5 million in 2016, as well as a loss of $514.6 million. This year, watchers expect that Snapchat’s ad revenues will reach nearly $1 billion. By 2018, revenue is estimated to be $1.8 billion. As far as usage, Snap reported 158 million daily active users (DAUs) worldwide. Interestingly, roughly 58% of their users reside outside of North America. In the US, Snapchat is expected to reach 66.6 million monthly active users in 2017, eMarketer estimates. By 2020, that number will grow to 85.5 million.
Among the risk factors, Snap noted that it faces significant competition, which is something the company anticipates will continue to intensify. Facebook and Instagram pose the biggest threats at this point, given that each platform is actively adding Snapchat-like features to their platforms, and both have sizeable user bases in markets where Snapchat is likely aiming to expand its user base to increase its ad revenues.
“The key to Snap’s success at this point hinges on the company continuing to innovate and bring new features to Snapchat in order to differentiate it from the competition and continue to attract new users,” said Cathy Boyle, principal analyst at eMarketer.
Snapchat has brought another TV partner into its mobile-app lineup, in a deal with A+E Networks’ in-house digital agency 45th & Dean to develop short-form shows for Snapchat’s Discover platform. The first show from 45th & Dean under the pact will be an original series for Snapchat called “Second Chance” — featuring couples hashing out relationship-threatening issues — set to premiere in April. It’s the first unscripted show a network has produced for Snapchat that isn’t based on an existing TV property.
To date, shows produced for Snapchat have included offshoots for ABC’s “The Bachelor,” NBC’s “Tonight Show Starring Jimmy Fallon” and “The Voice,” as well as E!’s “The Rundown” and ESPN’s “Game Day.” BBC’s “Planet Earth II” will debut on Snapchat Feb. 17.
Snap also is working with NBC, Turner and ABC to develop additional shows, including both scripted and unscripted series, and the company says it has more media partners in the pipeline.
For the first time, U.S. spending on Digital Display Ads surpassed Search Ads. Businesses spent $32 Billion in Display Ads and $29 Billion in Search Ads in 2016. By 2019, businesses are expected to spend $47 Billion on Display and $41 Billion on Search.
Digital Display Advertising is advertising with "native" ads: ads that appear to users based upon usage, interests, and preferences. These ads most commonly appear in social media feeds.
Search Advertising is advertising in response to the user's search terms through search engines such as Google.
An October 2016 survey from Yes Lifestyle Marketing found that the top objectives for marketers worldwide this year are to increase sales, improve customer engagement and improve customer acquisition. In order to support these goals, respondents are most likely to prioritize channels such as email (68%) and social media (54%).
Attorneys and the firms they manage have long resisted social media as a way to share their "brand" with clients. Using social media to market their practices has even met with greater resistance. After all, wasn't it just a few short years ago that "marketing" was the "M" word that no attorney was allowed to speak?
Well, things have changed, and in a big way. Now the American Bar Association not only supports attorney's use of social media, but the ABA blogs about it, publishes guidelines about it, and goes so far as to say that firms who delay social media use "let others gain a competitive advantage." Well, no self-respecting attorney I ever knew would let that happen.
So, here's the low-down on social media for attorneys: not Law & Order, but Law & Social. Get it? Well, never mind. Here we go:
First, don't just rely on the advice of a studio like us to give you legal/ethical advice. Check out the ABA's Social Media for Lawyers, which is literally titled "Social Media 101".
Second, check with your malpractice carrier. We are 100% certain they will have guidelines for you to follow, and probably can provide with you a template Social Media Policy, infra.
Third, have a written Social Media Policy. All boiled down, it's doing to sound like this: no confidential communications, no sensitive communications, no client bashing, no venting... well, you get the point. There will probably be a pecking order set: who gets to approve posts, who gets to generate content, and who monitors the platforms.
And with all the lawyerly-legalish stuff said, lastly you need to: show your style! Show your brand: the who and what you are about. Show the "culture' of your firm. Is there a Friday afternoon tournament at that ping-pong table in the back room with the old files? Then show it! Do your people like to golf/garden/read/yard-sale? Tell something interesting about it! People want to do business with other PEOPLE, not some law firm. So, show them YOU.
If you're not having some fun or not sure who you are or what you're about, then that is a whole other topic too broad for this post. We probably need to talk about that over coffee.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your law practice. Yes, we are that cool.
More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study. When Infusionsoft asked SMBs about marketing channels where they expect to increase spending, 56% planned to up their social media budget, while a third planned to dedicate more resources to digital advertising and search engine optimization (SEO). One in four said they would increase their budget for email marketing.
The majority of SMBs already use at least one social media channel on a regular basis. Unsurprisingly, Facebook is the most commonly used platform, cited by 72% of survey respondents, followed by Twitter (36.5%) and Instagram (33.1%).
Facebook is also the top social media channel where SMBs are expected to up their spending this year. A December 2016 BIA/Kelsey report asked US SMBs about social channels where they plan to spend more, and found that advertising and video on Facebook will see the biggest increases over the next 12 months.
The most recent studies on social commerce show a tremendous growth:
in June 2016 | only 10% of internet users reported having purchased products via social media
in December 2016 | the number jumped to 18%
by December 2017 | the number is expected to jump to over 25%
Social commerce is the purchasing of a product or service directly through a business's social media page.
Marketers are putting a lot of thought into how to add a "BUY" button to their clients' social media.
The biggest social media IPO since Twitter is here. The tech company will only sell non-voting shares when it goes public. It will list on the New York Stock Exchange under the ticker symbol "SNAP." Snap claims 158 million daily users and said over 2.5 billion Snaps are created every day.
The company confidentially filed for an IPO. It took advantage of the Jumpstart Our Business Startups, or JOBS Act, which allows companies with less than $1 billion of annual revenue to file for IPOs in secret. So, many of the key metrics that are of interest remain undisclosed.
The public offering will officially make Snap's cofounder and CEO Spiegel, 26, one of the world's youngest billionaires.
Facebook’s Q4 revenue came in at $8.81 billion. Mobile advertising revenue accounted for 84% of total ad revenue, up from 80% a year earlier.
Facebook has 171 million users, followed next by Instagram's 77 million, Pinterest's 69 million, and Twitter's 53 million.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.