Desktops and laptops attract the majority of digital ad dollars
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.
Desktops and laptops attract the majority of digital ad dollars spent by B2Bs in the US—an anticipated $2.54 billion in 2017. Mobile spend, which will reach $1.53 billion this year, is increasing steadily every year and slowly eroding the desktop/laptop share, although no tipping point is in sight yet.
The B2B digital ad market is dwarfed by total digital ad spending (which is more than 20 times larger) and total media ad spending (more than 50 times larger).
While B2C companies still drive the clear majority of spend and will likely continue to do so, at many B2Bs the media mix is evolving, with a stronger emphasis on digital buying and placement than in the past. This change is led mostly by big-spending, high-tech B2B companies.
Survey Finds 86% Of Millennials Plan To See Two Or More Movies In Theaters This Holiday Season, While 34% Plan To See Four Plus
"Star Wars: The Last Jedi," "Jumanji," and "Pitch Perfect 3" Top the List of Big Studio Films Millennials Plan to See
When asked about their moviegoing habits:
Telemedicine continues to go mainstream as more pharmacy chains introduce remote consults within corner drug stores.
NewYork-Presbyterian and Walgreens are collaborating to offer remote access to NYP physicians on Walgreens’ website and at self-service kiosks at select Walgreens-owned Duane Reade drugstores in New York -- while CVS has a similar arrangement with the Cleveland Clinic. This builds on Walgreens’ efforts already underway with telehealth provider MDLive in dozens of states where customers can access U.S. board-certified doctors, 24 hours a day, on Walgreens’ site. Often these professionals are located in the same communities as the Walgreens’ customers.
The first NewYork-Presbyterian NYP OnDemand kiosk has opened at the Duane Reade store at 40 Wall Street in Manhattan. More locations will open in 2018. The kiosks are located in private rooms within the stores and offer examination, diagnosis and treatment of non-life threatening illnesses and injuries via NewYork-Presbyterian’s OnDemand Urgent Care program. Walgreens is using telemedicine technology from vendor American Well.
Patients simply touch a button to make contact with board-certified Weill Cornell Medicine emergency medicine physicians, who conduct patient examinations through a high-definition video conference. At the end of the exam, if a physician writes a prescription, it can be sent to the patient’s preferred pharmacy.
Consumers have grown more comfortable with voice-enabled devices like Amazon’s Alexa and Google Home. So much so that many are considering using them for one of the most important tasks of the year—holiday shopping.
According to a new survey, 38% of US consumers said they would consider using AI-powered digital assistants for their holiday shopping needs, whether that’s to purchase gifts for others, research deals or buy items for themselves.
That’s a higher number than the 17% who actually used such devices during the holidays last year. The survey reports that “consumers who used their devices for holiday shopping last year are more likely to use them again for the same purpose in 2017.”
One likely reason for this shift is that more consumers are comfortable shopping via AI-powered assistants, especially after having used them to shop in the past. Nearly half of respondents who had used an assistant to purchase something already said they’d consider using it again for holiday shopping in particular.
Now, for a little fun. Researchers put together a list of "holiday-themed" ICD-10 codes in recognition of the unique patient cases that spike in volume during this time of year.
For the list, researchers used a database of about 9 billion health insurance claims, focusing on last year's holiday season.
Here is a list of the number of patients diagnosed with these codes from November 2016 to January 2017. They are listed from greatest to least number of patients.
1. "Fall due to ice and snow" — 29,700 patients
2. "Fall from ladder" — 11,700 patients
3. "Superficial frostbite" — 9,700 patients
4. "Activity, sledding" — 8,900 patients
5. "Shopping mall as place of injury" — 2,400 patients
6. "Activity, cooking and baking" — 1,600 patients
7. "Fall from tree" — 1,400 patients
8. "Problems in relationship with in-laws" — 200
9. "Airport as place of injury" — 200
According to data released this month, the smart speaker category has hit a “critical adoption threshold.” Among US households with Wi-Fi connections, comScore said, 11% had smart speakers in October, up each month since at least June, when the measure was 8.1%.
The data appears to be in line with recent estimates for smart speaker use. In April, research estimated there will be 35.6 million smart speaker users in the US this year, representing 13% of internet users.
Amazon, which already saw a surge in demand after it cut prices on Echo devices on its Prime Day, said Echo Dot was its bestselling item on Cyber Monday, its biggest sales day in company history. Echo Dot and Amazon Fire Stick with Alexa Voice Remote also ranked as its best-selling devices over the Thanksgiving and Black Friday holiday weekend. And Amazon said its new $129 Echo Spot, which has a small circular screen for weather updates and other uses, is sold out for the holiday season.
It’s worth taking a moment to consider which font will best communicate your information. For example, did you know that Comic Sans is a faux pas for more professional situations. But what fonts should you use?
Hubspot analyzed the 50+ font types people favor, and how their preferences vary depending on location. Their analysis focused in on the top 25 most populated cities in America, since they’re the ones creating the most content.
Most fonts can be broken down into 5 distinct types: serif, sans serif, decorative, headline and script.
These infographics summarize their findings.
The U.S. Census Bureau today released its October 2017 new residential sales report, which boasted an average home sales price of $400,200 — the highest since March 2007’s average of $329,400. And new single-family home sales are up 6.2 percent month-over-month.
The sales of new single-family houses in October 2017 were at a seasonally adjusted annual rate of 685,000. This is 6.2 percent (+/- 18.0%)* above the revised September 2017 estimate of 645,000, and 18.7 percent (+/- 23.5%)* above the October 2016 estimate of 577,000.
The estimate of new homes for sale at the end of October was 282,000, which represents a 4.9-month supply at the current sales rate.
Realtor.com Chief Economist Danielle Hale says although the number of new homes for sale has moderately increased (+3,000), buyers won’t receive a break from excessive home prices in the immediate future. But she says the uptick in demand should rouse builders to construct more homes, leading to increased affordability down the line.
“The pick-up in new home sales should improve builder confidence and lead to more home construction, offering home buyers additional options and creating opportunities for current owners to trade into new homes, potentially unleashing existing home inventory,” said Hale in an emailed statement.
“The number of existing homes for sale according to realtor.com data are down 8 percent from a year ago in October and increasing availability of homes for sale would be welcomed by home shoppers.”
Other data from the Census Bureau and HUD:
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.