Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat's audience. The percentage of brands that have a Snapchat account increased across all industries between January and September 2016. Approximately 90% of active wear brands and 78% of beauty and fashion brands had a Snapchat account as of September 2016, while about two-thirds of retail and watches and jewelry brands had an account.
As eMarketer analyst Cathy Boyle explained, brands may be inactive on Snapchat because "Creating a brand presence on Snapchat requires a unique strategy. The more intimate nature of the platform means brands need to think carefully about a new, perhaps more personal, story they can tell about their brand on Snapchat than they would on Facebook or Instagram."
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.