Consumers have grown more comfortable with voice-enabled devices like Amazon’s Alexa and Google Home. So much so that many are considering using them for one of the most important tasks of the year—holiday shopping.
According to a new survey, 38% of US consumers said they would consider using AI-powered digital assistants for their holiday shopping needs, whether that’s to purchase gifts for others, research deals or buy items for themselves.
That’s a higher number than the 17% who actually used such devices during the holidays last year. The survey reports that “consumers who used their devices for holiday shopping last year are more likely to use them again for the same purpose in 2017.”
One likely reason for this shift is that more consumers are comfortable shopping via AI-powered assistants, especially after having used them to shop in the past. Nearly half of respondents who had used an assistant to purchase something already said they’d consider using it again for holiday shopping in particular.
According to data released this month, the smart speaker category has hit a “critical adoption threshold.” Among US households with Wi-Fi connections, comScore said, 11% had smart speakers in October, up each month since at least June, when the measure was 8.1%.
The data appears to be in line with recent estimates for smart speaker use. In April, research estimated there will be 35.6 million smart speaker users in the US this year, representing 13% of internet users.
Amazon, which already saw a surge in demand after it cut prices on Echo devices on its Prime Day, said Echo Dot was its bestselling item on Cyber Monday, its biggest sales day in company history. Echo Dot and Amazon Fire Stick with Alexa Voice Remote also ranked as its best-selling devices over the Thanksgiving and Black Friday holiday weekend. And Amazon said its new $129 Echo Spot, which has a small circular screen for weather updates and other uses, is sold out for the holiday season.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.