For the first time, U.S. spending on Digital Display Ads surpassed Search Ads. Businesses spent $32 Billion in Display Ads and $29 Billion in Search Ads in 2016. By 2019, businesses are expected to spend $47 Billion on Display and $41 Billion on Search.
Digital Display Advertising is advertising with "native" ads: ads that appear to users based upon usage, interests, and preferences. These ads most commonly appear in social media feeds.
Search Advertising is advertising in response to the user's search terms through search engines such as Google.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.