According to data released this month, the smart speaker category has hit a “critical adoption threshold.” Among US households with Wi-Fi connections, comScore said, 11% had smart speakers in October, up each month since at least June, when the measure was 8.1%.
The data appears to be in line with recent estimates for smart speaker use. In April, research estimated there will be 35.6 million smart speaker users in the US this year, representing 13% of internet users.
Amazon, which already saw a surge in demand after it cut prices on Echo devices on its Prime Day, said Echo Dot was its bestselling item on Cyber Monday, its biggest sales day in company history. Echo Dot and Amazon Fire Stick with Alexa Voice Remote also ranked as its best-selling devices over the Thanksgiving and Black Friday holiday weekend. And Amazon said its new $129 Echo Spot, which has a small circular screen for weather updates and other uses, is sold out for the holiday season.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.