On the contrary -- most Americans check their emails several times a day, and 78% expect to use it as much or more than they now do in five years, according to recent data.
The study shows that 19% check emails as they arrive, thanks to real-time notifications. That figure rises to 26% among Millennials, but falls to 16% for people aged 35 and older. In addition, 24% check their email several times a day.
Contrary to the myth that most people have more than one address, 63% have only one, only 23% have two, and 8% have four or more. And device use continues to shift toward mobile. Of those surveyed, 75% check their personal emails most on smartphones, while among Millennials it is 81%. Overall, 29% check on laptops or desktops. And it drops to 26% or Millennials.
Of these, half have purchased on a smartphone through a mobile website, with 57% of Millennials doing so. In addition, 27% have purchased in a retail store, and 24% via a mobile app. But 30% of the Millennials have done this.
As for what they want to receive, here’s the top five for all age categories:
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.