ecommerce sales are expected to jump 16.6% during the 2017 holiday season
US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season, driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail sales will grow a moderate 3.1%, as retailers continue to experience heavy discounting during the core holiday shopping months of November and December.The gap between holiday season ecommerce sales growth and total retail sales growth continues to widen. eMarketer estimates that in 2017, holiday sales will total $923.15 billion, representing 18.4% of US retail sales for the year, a 0.1 percentage point drop from 2016.
For the year, eMarketer expects to see 15.8% growth in retail ecommerce sales, with increases across all product areas. Ecommerce will account for 9.0% of total retail sales in 2017.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.