Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page.
The real impact of Facebook fans on your business is not just about the size of your audience; it’s how engaged they are with your content.
Previously, the only way you could target your Facebook page audience with ads was either as a whole audience or by creating segments with basic demographic and interest targeting. Since there were no dynamic targeting options, your target audience would include a large number of people who like your page but don’t actually interact with any of your posts or ads.
With the introduction of page engagement custom audiences, you can now segment and build audiences based on the interactions people have with your Facebook page and ads. This allows you to target only the most engaged people who will be hyper-responsive to your ad campaigns.
Now you can:
Target Everyone Who Has Engaged With Your Page
Target Anyone Who Has Visited Your Page
Target People Who Engaged With Your Post or Ad
Target People Who Clicked on Your Call-to-Action Button
Target People Who Messaged Your Page
Target People Who Saved Your Post (or Page)
There are currently six Facebook page engagement custom audiences you can create, which will group people based on their interaction with your page and ads. These custom audiences are best used in the middle of your sales funnel as they target warm prospects who have previously interacted with your business on Facebook.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.