Latest projections for social network users in the U.S., and its findings for each social network follow:
U.S. users in 2017 remains unchanged: It predicts 171.4 million, up 2.7 percent from 2016.
150.2 million U.S. users will access Facebook via smartphones in 2017, the researcher said, while 79.2 million will do so via desktops or laptops.
Like Facebook, projections for Twitter remain unchanged: 53.3 million U.S. people, up 1.9 percent from last year.
eMarketer lowered its estimates for mobile Twitter users to 47.4 million people in the U.S., or 88.9 percent of Twitter users, after previously projecting the latter at 91.9 percent.
eMarketer bumped up its usage-growth projection for Instagram in the U.S. to 12.5 percent, but it cautioned that 2017 will be the last year of double-digit growth for the Facebook-owned photo- and video-sharing network.
The researcher pegged Instagram for 77 million U.S. users in 2017, dropping its estimates for those between the ages of 12 and 17.
PinteresteMarketer sees Pinterest users in the U.S. rising 9.2 percent in 2017 and reaching 69 million, up from the 58.1 million users it projected last August. The company added that it upped its projections in every age group.
Adults 35 through 44 represent Pinterest’s highest usage group in the U.S., and eMarketer said that while the social network is still female-dominated, more men are beginning to use it, as well.
TumblreMarketer slashed its growth outlook for Tumblr by more than one-half, projecting 2017 U.S. user growth of 4.1 percent to 22 million users, down from last August’s prediction of 25.2 million.
The company sees Tumblr added just 1.9 million U.S. users by 2021, far behind the other social networks.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.