Contrary to previous assumptions, a longer video had higher completion rates than shorter videos. Kinetic Social tracked data on 2 billion social media video ads and found that the 30- to 60-second video ads on Facebook had the highest completion rate: 44%. By contrast, video ads under 30-seconds had a 26% completion rate.
Contact us at Caney Creek Studio for a free consultation on how you can use Facebook and video to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.