Analysts forecast ecommerce sales growth at 16.0%, considerably higher than previous estimates
CFOs surveyed by BDO predicted that total sales will rise 4.9% this year, up from their 3.4% projection of 2016. Not surprisingly, digital sales are expected to rise significantly faster, at a 10.7% level. But leading industry analysts place the estimate at 16% growth.
The healthy outlook strikes a slightly discordant note amidst the upheaval in the industry, an imbalance noted by the BDO itself, which speculated that “there may be a bifurcation of industry performance this year.”
Natalie Kotlyar, the national leader of BDO’s consumer business practice, referred to the 2016 holiday season as “a day of reckoning” in the industry: “Some are fired up following record-breaking results,” she said, “and others are catching their last sparks.”
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