Pointing not only to an influx of fake news and spam, but also an ongoing challenge to distinguish what's real and what's not, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015.
Google removed more than 17 million bad ads for illegal gambling violations and suspended around 6,000 sites, as well as another 6,000 accounts, for attempting to advertise counterfeit goods.
In addition to keeping an eye out for these types of ads, which have been around for a while, Google also saw a rise of a new type of scammer, what it calls "tabloid cloakers," but many know it simply as fake news.
"Cloakers often take advantage of timely topics—a government election, a trending news story or a popular celebrity—and their ads can look like headlines on a news website," the company said in the blog post. As part of its bad ads takedown, Google said it suspended more than 1,300 accounts for tabloid cloaking.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.