When it comes to writing text for your blog and social media posts, many people wonder, "But what's the character limit?" It's answered by the particular platforms. But the reality is that it's more a question of what's ideal.
So, here’s the breakdown:
Status updates: Ideal length is 40 characters, but max is 63,206-characters
Video: Ideal length is two minutes, but max is 120-minute A little explanation: while Facebook allows a maximum of 120 minutes for videos, we wouldn't advise posting anything that long, unless you're doing a special, social-media-only screening of a full-length film.
According to research, two minutes is the "sweet spot" -- even a minute longer than that shows a significant drop in viewership. Engagement is steady up to two minutes, meaning that a 90-second video will hold a viewer's attention as much as a 30-second video. So if you're making short videos, you don't need to stress about the difference of a few seconds. Just keep it under two minutes.
Tweets: Ideal length is 120-130 characters
Hashtags: No more than two
Like anything else in marketing, however, it's never an exact science, despite the best data. We encourage you to follow these guidelines, but don't be afraid to experiment if they don't always work. Test different amounts of text within your various channels, and keep track of how each post performs. From there, you can make decisions about which types of content, as well as its accompanying titles and descriptions, are the most well-received from your audience.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.