In a recent study, males gave higher effectiveness ratings than females for the ad categories of fashion, electronics, beauty, and health/wellness. The genders broke even on TV/movie and food/drink.
Age also factored in on ad preferences. The under 45-year-old group liked "selfie" type ads, but the over 45-year-old group preferred portrait-style and product-only images.
Contact us at Caney Creek Studio for a free consultation on how you can use Instagram ads to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.