Snapchat parent company Snap Inc. set a preliminary share price for its initial public offering of $14 to $16 a share, which would value the company at up to $22.2 billion, per calculations from The Wall Street Journal. By comparison, Facebook’s pre-IPO valuation was about $104 billion in 2012, while Twitter’s was $14.4 billion in 2013. Facebook’s user base at the time of its IPO was more than 144 million monthly active users, eMarketer estimates, whereas Twitter’s was about 43 million. Snapchat’s user base for 2017 is expected to reach 66.6 million.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.