Techcrunch reported a decline in Snapchat use after the Instagram Stories launch. “Everyone is posting way less. Some are not posting at all anymore” on Snapchat, says the CEO of a social content production studio about the dozen social media stars they represent.
Several sources refused to be named in print for fear of retaliation from Snapchat or because they weren’t authorized to disclose client data. But across the social content production firm’s stars, the CEO says there’s been an average decline in Snapchat Stories views of 20 to 30 percent from August until mid-January.
In the 25 weeks since launch, Instagram Stories has reached 150 million daily users. That’s the same number of users that Snapchat’s whole app reportedly hit around June 2016, after seeing swift growth from 110 million daily users in December 2015, Bloomberg reported. Marketing platform TheAmplify’s CEO Justin Rezvani says “On average our influencer community is seeing 28 percent higher open rate on Instagram than Snapchat”, referring to view count.
Social talent agent Charlie Buffin who represents some former Vine stars says one of his top creators was averaging 330,000 views per day on Snapchat in late 2015 until June 2016. But by December, they were receiving 205,000 to 250,000 views per day.
“It is clear to us that regular users’ Snapchat usage/engagement have gone down significantly since the release of Instagram Stories” writes Buffin. He also noted that “Snapchat removing the Auto-Advance feature has affected the natural ‘binge-watching experience’ for consumers, which is really cutting into views for creators.” But Snap Inc doesn’t seem to care. “Snapchat has always remained distant from its creator community, which is not a strong move for the company” Buffin concluded.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.