The latest research shows the average US adult spends 81 minutes per day watching digital video. As time spent with video increases, video’s influence within the consumer journey will grow as well.
Other studies, which examined the on purchasing behavior among consumers, found that more than eight in 10 respondents were swayed by video to purchase a product. In contrast, about half that number were driven to a purchase by textual social media content.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.