Measuring ROI Still Top Challenge for Social Media Marketers, but All Agree Facebook Has the Best ROI
Measuring ROI (Return on Investment) was found to be the top challenge for 61% of social media marketers, followed distantly by securing budget (38%), developing strategy (25%), and monitoring competition (13%).
Even though measuring ROI proves difficult, a whopping 96% of marketers agree that Facebook yields the best ROI.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.