They Are the Workforce
Millennials are now the biggest part of the workforce, and are emerging to be a major purchasing power. There are things about this 23- to 40-year-old group that don't come as a surprise, but other things that do.
They Are Unique from One Another
Millennials have one trait that makes a huge impact on businesses trying to market to them: they are all different from each other. Other generations developed defined habits and attitudes, but not true for millennials.
They Are the First Generation to Grow Up with Digital at Their Fingertips
Millennials grew up with digital devices as a daily part of their lives. They are socially connected to one another through their devices, and they like to share their experiences through social media.
They Do Not Respond to the Hard Sell
Millennials do not respond to ads that blatantly tell how great a product is. Instead, they respond to the story behind the product. They respond to your story as the owner of the product. They respond to your team's (employee's) stories. Sell your story to millennials; their purchase will follow the story.
They Are Homeowners and They Do Live in the Suburbs
They Do Use Facebook
Facebook is the number one social media platform used by millennials, across all ages. The older the millennials becomes, the more frequent Facebook usage becomes. 85% of millennials use Facebook daily. Yes: daily. Facebook is the social media platform of choice for millennial mothers. Shall I go on? Contrary to previous assumptions, Facebook is in widespread use among millennials even as they continue to use other platforms.
They Are Getting Married
Millennials are getting married, even if it is later in life than previous generations. While two-thirds of millennials under 30-years-old are not married, that number drops dramatically to one-third after millennials turn 30-years-old.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.