And they’re likely to be firing up Facebook
Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online? They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
In addition, 62% of respondents who used social networks said they checked their accounts at least once per day, compared with 56% last year.
Facebook is the most popular social media platform among mothers, cited by 84% of those polled. Pinterest—once considered the darling of heartland moms—has seen its fortunes among the demographic fall somewhat. Only 47% said they used the platform in 2017, down from 51% last year.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.