“What’s next?” That question drives our industry every day. Answering it isn’t easy. You don’t get there using conjecture or assumptions—you get there using passion, precision, experience and rigorous science. And when it comes to measuring the breakneck evolution of social media—answering the question can be as difficult as it is vital. But when you take a closer look at up-to-the-minute social media data, the direction forward snaps into focus. -- Sean Casey, President, Nielson Social
Social media is one of the biggest opportunities that businesses have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per day on social media.
So, who are they? Surprisingly, the heavy social media user group isn’t Millennials. In fact, Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. They’re female, 25% of their time online is spent on social media (vs.19% of males), and they reach across cultures.
Businesses take note: It seems there might be a best social consumer for advertisers to reach. While 41% of both light and medium social networkers spent $500 or more on internet purchases in the last 12 months, only 38% of heavy social media users did. Additionally, 12% of heavy social users spent less than $100 over the year and were 50% MORE likely to do so than the average U.S. consumer.
What does all this mean for you? Contact us at Caney Creek Studio for a free consultation on how to use data analysis, social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.