According to a recent survey, more than eight in 10 advertising and marketing professionals worldwide use data-driven techniques to maintain customer databases, measure campaign results across both individual and multiple marketing channels, and segment data for proper targeting. The study, which included advertisers and marketers from various industries, points to a clear shift in spending patterns, too, with many respondents expecting spending on data-driven efforts to rise. Just 7.3% said they expected a decline in spending the coming year, compared with 64.2% who said it would increase.
Contact us at Caney Creek Studio for a free consultation on how to use data to drive your marketing decisions.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.