Search engine and Facebook ads generally yield the paid leads that deliver the highest return on investment for agents, but agents invest in leads from those sources half as often as they invest in paid leads from listing portals.
Leads generated by search engine and Facebook ads generally provide the best return on investment among paid online leads, according to agents.
Although most agents struggle to make online leads convert to even 5% of their closed deals, a small but distinct group of agents, teams and broker-owners appears to have mastered the art of tapping online leads for business, and largely built their businesses around it.
Around 1 in 10 agents said they shell out more than $1,000 a month on online leads. About the same share of agents report that online leads (paid and unpaid) accounted for 46 percent or more of their closed deals, and claim to convert 13.1 percent or more of their online leads into sales -- more than triple the conversion rate cited by most respondents (0 to 4 percent).
Contact us at Caney Creek Studio for a free consultation on how to use data analysis, social media, video production, and digital marketing to promote your real estate practice.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.