Platform introduces disappearing posts in latest stream of lookalike features
Facebook unveiled an upgrade that will allow users to post disappearing photos and videos, modeling the feature on Snapchat’s signature offering.
It’s the latest in a series of Snapchat knockoffs by Facebook and its trio of mobile apps Instagram, WhatsApp and Messenger. The stream of lookalike features not only signals how seriously Facebook takes the threat of Snapchat, but also the risks Snapchat faces if its key features become available—and widely used—on other platforms.
Younger users are a key concern for Facebook as it maneuvers to stay ahead of Snapchat in the social space.
Facebook’s US user base is more than twice as large as Snapchat’s. eMarketer estimates that 171.4 million people in the country will use Facebook regularly in 2017, and 70.4 million people will use Snapchat.
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