Snapchat is quickly becoming the hottest social network for marketers, but figuring out how to get more Snapchat friends is a major challenge! Snapchat is only on mobile, and just posting your Snapchat QR code to your social profiles isn’t enough. Since you’ve already invested so much in growing your Instagram communities, so why not start there first? Here are 6 strategies to help you get more Snapchat friends using Instagram:
1. Tease your Snapchat story on Instagram
A great way to get more Snapchat friends is to tell your Instagram followers about your Snapchat story! Instead of just asking them to add you, provide a reason for them to add you by teasing your content on Instagram and telling your followers what you’ll be snapping today.
2. Don’t just post the QR code
Simply posting your Snapchat ghost on your Instagram profile and asking people to follow you isn’t enough. These days, teens (and adults!) have a lot of Snapchat friends, and they’re not necessarily looking to add more friends on Snapchat. Instead, think about how you can use your product in a weird or interesting way that will get people’s attention. If you entice your Instagram or Twitter followers with something unique and creative that’s exclusive to your Snapchat channel, then they will come over to watch it, and you’ll get more Snapchat friends!
3. Add your Snapchat handle to your Instagram bio
This one might seem obvious, but an easy way to get more Snapchat friends is to add your Snapchat handle to your Instagram bio! There’s two ways to do this: you can either write “Snapchat: caney_creek” or “[ghost emoji]: caney_creek” (most people understand the ghost emoji to mean “Snapchat”).
4. Link your Snapchat URL to your Instagram bio
Did you know that Snapchat has a URL that’s perfect for sharing your profile? Instead of using a QR code, you can direct people to the link http://snapchat.com/add/yourusername, and if they open that link on a mobile device, it will instantly open your Snapchat profile in the Snapchat app. So cool! Want to try it out? If you’re reading this on a mobile device, just click here to add us to Snapchat!
Unfortunately, Instagram has blocked ‘add me’ deeplinking for some other social media services within the app, so if you try to add your Snapchat “add me” URL directly to your Instagram bio, it won’t work. But if you shorten your Snapchat URL using a link shortener like Bit.ly first, and then paste your Bit.ly link into your Instagram bio, it will work (sometimes-- it seems Instagram sometimes detects the deep link and redirects you)! You might not want to have this in your bio all the time, but it’s a great strategy for when you are launching your Snapchat and want to get more Snapchat friends, or have an exciting story that you want to promote. Just post a photo to Instagram, and tell your followers to click the link in your bio to add you!
5. Post Snapchat content on your Instagram
There’s nothing wrong with double dipping your content! In fact, by posting some of your best Snapchat content to Instagram, your followers will get a taste of what your Snapchat style is and what they can expect from adding you. If they see your snaps on Instagram and like what you post, they’ll be more inclined to add you!
6. Offer deals and exclusives on Snapchat
In the end, the easiest way to get more Snapchat friends is to offer something that you can only get on Snapchat. Whether that’s doing a giveaway that’s exclusive to your Snapchat friends, sharing a sneak peek of an upcoming product, or even just creating and posting a discount code that you can only find on Snapchat. People love free stuff!
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.