AdWeek is reporting that after several months of testing, Messenger Day, Facebook Messenger’s answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide.
Messenger Day allows users to curate photos and videos in a single destination and choose who to share their Messenger Day creations with and, just like Snapchat, everything disappears after 24 hours.
Facebook began testing the feature as early as last September, when it was spotted in Poland, and testing was expanded to Australia last October.
Head of product for Messenger announced the launch of Messenger Day saying that more than 5,000 frames, effects and stickers are available for use, and emphasizing that users have complete control over who sees their content.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.