In two separate surveys conducted in November–December 2016 and April 2017 by millennial consumer insights company Whatsgoodly, millennials overwhelmingly preferred Snapchat stories to Instagram’s version of the feature. In the tail end of 2016, 88% preferred Snapchat stories. While that number fell by 10% in the April survey, the scant 4% who preferred Instagram stories remained the same.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.