Snapchat has brought another TV partner into its mobile-app lineup, in a deal with A+E Networks’ in-house digital agency 45th & Dean to develop short-form shows for Snapchat’s Discover platform. The first show from 45th & Dean under the pact will be an original series for Snapchat called “Second Chance” — featuring couples hashing out relationship-threatening issues — set to premiere in April. It’s the first unscripted show a network has produced for Snapchat that isn’t based on an existing TV property.
To date, shows produced for Snapchat have included offshoots for ABC’s “The Bachelor,” NBC’s “Tonight Show Starring Jimmy Fallon” and “The Voice,” as well as E!’s “The Rundown” and ESPN’s “Game Day.” BBC’s “Planet Earth II” will debut on Snapchat Feb. 17.
Snap also is working with NBC, Turner and ABC to develop additional shows, including both scripted and unscripted series, and the company says it has more media partners in the pipeline.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.