Have you ever noticed that some URLs start with "http://" while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online.
But where'd that extra "s" come from, and what does it mean?
To put it simply, the extra "s" means your connection to that website is secure and encrypted any data you enter is safely shared with that website. The technology that powers that little "s" is called SSL, which stands for Secure Sockets Layer. According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.