Despite shifts, the day's results still matter a lot.
Adobe tracks 80% of online transactions at the top 100 U.S. online retailers, and said Thanksgiving day online sales rose nearly 20% to a record $2.87 billion while they rose 16.9% to a record $5.03 billion on Black Friday. In the month of November through Friday, online sales jumped 17.8% to $38.3 billion, topping its prior forecast. Adobe projects Cyber Monday itself will also hit record online sales of $6.6 billion this year, a 16.5% increase from last year.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.