Social media ranked as the no. 1 tool agents should be using within their first year (85 percent), followed CRM (76 percent). The social media platforms new agents should be active on are Facebook (97 percent), LinkedIn (70 percent), Instagram (70 percent) and to a lesser extent YouTube (63 percent) and Twitter (53 percent.) Facebook Live is overwhelmingly the live streaming platform of choice for agents (57 percent), far outranking the next best contenders, YouTube (17 percent) and Snapchat (4 percent).
Of the online marketing channels at agents’ advertising disposal, Facebook (81 percent) came the most highly recommended, followed by realtor.com (42 percent), Zillow (33 percent), Google (29 percent) and Craigslist (20 percent).
These platforms ranked higher than Trulia and Homes.com, while respondents also mentioned Instagram, Snapchat and LinkedIn as good investments.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.