Twitter recently allowed a limited number of users to double the number of characters permitted per tweet to 280—hardly an epic length, but still a significant change for the ultra-short-form social platform. In announcing the change in late September, Twitter said company research showed that users were frustrated by the 140-character limit. If the test is a success, it will get a full rollout.
According to eMarketer’s latest estimates, there will be 55.9 million monthly Twitter users in the US in 2017. That number is projected to grow to 59.7 million by 2021.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.